From Hot Pockets to VW, Chumming Twitter for Consumers During 'Shark Week'
Brands are trying all kinds of stunts to reach potential customers during one of summer's biggest TV events.
View ArticleHere's What Happens When You Like Everything on Facebook
Even if you like your friends' updates along with marketers' posts, it's brands that take over.
View ArticleTony Stewart Team in 'Close Contact' With Sponsors, but Most Lay Low After...
Nascar driver Tony Stewart's team is in "close communication" with its 17 partners and sponsors, but most are quiet publicly for now.
View ArticleUSA Today to Launch Daily Fantasy Sports Gaming Site
With daily fantasy sports surging to new levels of popularity and visibility, another large publisher is throwing its hat into the ring.
View ArticleWatch the Top Back-to-School Ads
A year after food and tech brands dominated the top ten list, retailers like Target and Kohl's reasserted themselves.
View ArticleWear Levi's to Levi's Stadium, Maybe Get a Free Beer
San Francisco 49ers fans will be rewarded for wearing Levi's throughout the season.
View ArticleWith Apple's New Products Looming, Ikea's Apple Send-up Goes Viral
As the world waits for news about the latest Apple products, Ikea's clever send-up of the fuss surrounding tech has gone viral.
View ArticleGoodell to NFL Sponsors: 'We Are Going To Do Better'
"I made it clear to sponsors directly that we are going to do better in this area," the NFL commissioner said. "Now we have to deliver."
View ArticleFive Questions With the Ad Council's New CEO
A look at how the next Ad Council president-CEO Lisa Sherman views her new job.
View ArticleFour Takeaways From the Latest 'Death of the Music Industry' Panel
Every few years, someone hosts a "Death of the Music Industry" panel at an industry conference like Advertising Week.
View ArticleMulti-Screen Advertising Flourishing in Sports
ESPN's John Kosner talked multi-screen advertising at Advertising Week's Future of Digital Sports Media panel.
View ArticleToyota Breaks First Work From Multicultural Marketing Team
Toyota's campaign is aimed at the "transcultural mainstream."
View ArticleGoogle's Street-View Tour of the Pyramids Goes Viral
And spectacle keeps winning: Nestle's "Bra Cam" spot, a Creativity Pick that focuses on Breast Cancer Awareness, also turned a lot of heads.
View ArticleAnytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging of typical gym ads.
View ArticleAgency Music Specialists Look Past the Big Score to Soundtrack the Big Spots
Hosting bands at the office, frequenting nightclubs and managing DJs are all in a day's work for these agency music execs.
View ArticleMeet One of GE's First Content Marketers: Kurt Vonnegut
From 1947 to 1950, Mr. Vonnegut interviewed GE scientists about their research, taking the most exciting developments and pitching them to media.
View ArticlePeugeot Reboot of Action-Packed '80s Campaign 'The Legend' Goes Viral
The top of this week's Viral Video chart is heavy on style, but the bottom is grounded with substance.
View ArticleTaylor Swift and Her Cats Go Viral for Diet Coke
On this week's viral chart, A-list stars mingle with familiar faces.
View ArticleWhat Does Your Brand Sound Like?
"Sound either makes you love or hate brands," said Joel Beckerman. "There's no middle ground."
View ArticleWhat Franchisees Are Saying About McDonald's Woes
There was little joy in McDonaldland last week as the Golden Arches turned in a weak third-quarter earnings performance.
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